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Content Marketing

5 Easy Mistakes Article Marketers Make

Being one of the many successful article marketers is something that can come easily. There are, however, things that you need to avoid that will keep you from being among the many more who used to be article marketers and are now struggling to make money. Done correctly, article marketing can see huge positive results in a very cost effective way. Article marketing done poorly can be a huge waste of time, energy, and even money.

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FaceBook Marketing

How to Promote Your Business Events on Facebook

Creating events on Facebook can be an effective, low-cost way to market your business event. But business owners may not get the sales and new leads they’re hoping for if they overlook the many small details involved in event creation and promotion.

Here’s how to set up an event and what works best to promote it far and wide.

How to set up your event: First, let’s look at events as they appear to your Facebook fans.

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FaceBook Marketing

All About Facebook Ads

Facebook marketing has revolutionized the way digital marketing is done, in many ways possible. What used to be just banner ads on the internet can now be done in many forms, especially in this vast social media platform. Here are some of the types of Facebook ads you need to know:

Creating a public page

You can always start with the conventional type of Facebook Marketing, which is setting up a public page for free. All you need to do is to maintain posts and update the page regularly. It comes with all the necessary tools and self-service interface that is easy to use, even for beginners. This is cost-effective, and very easy to manage.

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Social Network

How 4 Small Businesses Are Winning on Pinterest

It’s been a few months since photo-sharing site Pinterest was all the rage in social mediacircles. Pinterest grew from seven million unique visitors in December 2011, to a high of almost 20 million in April, according to web traffic analysis service Compete.com. While growth has leveled off, use has remained consistent.

Pinterest is starting to deliver significant results for some small businesses — even ones that aren’t necessarily visually stimulating. Sure, posting pictures that people re-pin, comment on or “like” may seem innocuous. But when you realize the source of the pin remains as a hyperlink on the photo itself, the possibility of driving people to your website becomes apparent.

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Content Marketing Search Engines

Get Inspired With Google Suggest: 3 Tricks for Content Marketers

Ah, Google… they have taken over everything on the web, haven’t they? Once upon a time, they were nothing but a simple Beta engine on a university server, with a unique algorithm and big dreams. Now they dominate the Internet to the point of it being next to impossible to get away from them. Come on, who really uses Bing? Who doesn’t watch YouTube? Who doesn’t have a Gmail account? It isn’t a coincidence that other email platforms have been making message threading an option.

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Social Network

27 Social Media Campaign Ideas From Big Brands You Want to Be

It’s wedding season and along with cake and a caterer, one of the essential items any modern couple must secure is a hashtag.

Today, unique hashtags allow event guests to collaborate and easily share their favorite memories across social media. It’s like a living, breathing wedding album that you can access anytime, anywhere with an internet connection.

As a marketer, I can’t help but see these and think, “What an effective social media campaign” — Why do brands big and small struggle to do the same?

Sure, brands have social media accounts and include them in their marketing efforts, but it’s rare that they propel any real action.

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Branding

Effective Marketers Sell to Customers on Both the Product and the Brand

I always say that a marketer’s job is never done. There’s no way that it could ever be done, if you think about it.

Keeping up with your target market alone is a full-time job, and it never ends. As marketers we need to stay on the pulse of the attitudes and behaviors of our target market, yet those very attitudes and behaviors are constantly in flux. Marketing is a never-ending job to just keep up with your customers.

But we need to do more than just “keep up,” we actually need to understand them!

So in this series on dissecting the difference between a product and a brand, we are going to double the work when it comes to targeting. We are going to look at targeting times two. We are going to look at targeting from a product perspective, and then from a brand perspective. Because in this day of interactive, social marketing, you have to do both jobs to really understand and engage with your target market.

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Social Network

The Complete Guide to Social Media Measurement for Small Businesses

Social media is not going away. And if you are a small business you wouldn’t want it to.

Blogs, Facebook, Twitter, Youtube… the list is huge (and possibly overwhelming) but the potential for growing your business, expanding your customer base and making more money is just as vast.

Some small businesses are now using social media to grow profits. Others are struggling to navigate the jungle and are making mistakes along the way.

In this post I’m going to talk a little bit about what you need to be doing if you want to get in on the action.

I’ll answer all the questions you’ll need to know including:

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Products-Review

Automated Marketing in Facebook – OCTOSUITE

 OCTOSUITE WHAT IT IS

OctoSuite Is The Worlds First Complete Management & Mass Automation & Engagement Tool that will send your fan pages & groups viral & removing the need for ever having to post an update again. It allows you to replace the need for a social media manager by having ALL of your fan pages, groups & external social networks posting the most viral trending content daily for you instantly, sending your organic reach’ through the roof, your posts viral, automating the work that normally would take HOURS to do & most importantly grow your audience & bank account right away.

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Branding

Should a Startup Ever Splurge on Logo Design?

How much should you spend on a logo?

I recently asked a friend that owns a branding agency this very question, just to gauge a reaction, and his response was, “how much does it cost to build a house?” Clearly there’s a bit of “wise guy” in such a retort, but the reality is he’s correct. A logo can cost as little as $5 or upwards of half a million dollars through a top-of-the-line, full-blown branding and marketing agency.

So where should you and your logo pursuits fall in this enormous span of financial resources?

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