I always say that a marketer’s job is never done. There’s no way that it could ever be done, if you think about it.
Keeping up with your target market alone is a full-time job, and it never ends. As marketers we need to stay on the pulse of the attitudes and behaviors of our target market, yet those very attitudes and behaviors are constantly in flux. Marketing is a never-ending job to just keep up with your customers.
But we need to do more than just “keep up,” we actually need to understand them!
So in this series on dissecting the difference between a product and a brand, we are going to double the work when it comes to targeting. We are going to look at targeting times two. We are going to look at targeting from a product perspective, and then from a brand perspective. Because in this day of interactive, social marketing, you have to do both jobs to really understand and engage with your target market.