One of the core concepts in the digital marketing industry is the sales funnel. While odd sounding at first, this single core concept can take a business from virtually non-existent and unknown to multi-million-dollar marketing machine with mass saturation, seemingly overnight. In fact, there are skilled practitioners who have built a career around implementing this single concept in business.
eBooks are the ultimate digital product that you can sell repeatedly with zero overheads or delivery costs and that people are often willing to pay a lot of money for. This way you can earn passive income and potentially even achieve complete financial freedom.
That’s the dream but before you can even think about getting started you will need to create that book that you’re going to sell. This can be a daunting task if you’re not a writer yourself but fortunately there’s a solution which is to hire someone that is.
And the even better news, is that there are lots of places you can find great writers for eBooks online. Here are just some of them:
Being one of the many successful article marketers is something that can come easily. There are, however, things that you need to avoid that will keep you from being among the many more who used to be article marketers and are now struggling to make money. Done correctly, article marketing can see huge positive results in a very cost effective way. Article marketing done poorly can be a huge waste of time, energy, and even money.
Ah, Google… they have taken over everything on the web, haven’t they? Once upon a time, they were nothing but a simple Beta engine on a university server, with a unique algorithm and big dreams. Now they dominate the Internet to the point of it being next to impossible to get away from them. Come on, who really uses Bing? Who doesn’t watch YouTube? Who doesn’t have a Gmail account? It isn’t a coincidence that other email platforms have been making message threading an option.
A way to stay current on relevant topics and engage with others in the marketing industry is to follow experts on Twitter. For those looking to bone up on content marketing, we’ve curated a list of 50 influencers who will keep you up-to-date with the ins and outs of the content world.
Some of them are prolific thought leaders grounded in many years of experience, others are practitioners executing inside larger companies. Some are focused specifically on content marketing others have a track record of baking great content into their larger marketing strategies. Some focus more on the distribution and engagement components of social and influencer marketing, and others love the art of creating.
E-mail marketing can be massively valuable for your business. As more and more marketers lose sleep sweating on Facebook’s next steps towards reducing organic reach to absolute zero, smart businesses are learning that there’s significant and present opportunities in the ‘rented land’ of your social media properties. Hosting discussions on your owned assets, building direct connections between your brand and your audience is often a safer and more binding arrangement.
Companies are scrambling to publish more content than ever before. They’re dedicating new content teams to keep up with the consumption demands of prospects and customers. Before you blindly assume that more is better, take a step back and make sure your publishing schedule sits on top of a solid content marketing strategy that is rooted in business goals and customer research.
This article will review key components to consider when planning and executing on your strategy. But first, it is important to agree on a definition of content marketing.