Category : Branding


How to Improve Your Online Customer Engagement

If your goal is to improve your online customer engagement, there are a number of things you can do. One of the main things you should consider is how simplistic your store is. You achieve simplicity by focusing on your customers resources?those resources that they have the least of are what you should be focused on. For example, for some it might be mental effort for others it might be time, and for still others it might be the overall shopping experience.

If you are able to simplify an existing customer routine, you are much more likely to have them engage. In fact, if you just remove the distractions you will have made great strides in improving the simplicity of your site and making your customer happy and more likely to engage.

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Effective Marketers Sell to Customers on Both the Product and the Brand

I always say that a marketer’s job is never done. There’s no way that it could ever be done, if you think about it.

Keeping up with your target market alone is a full-time job, and it never ends. As marketers we need to stay on the pulse of the attitudes and behaviors of our target market, yet those very attitudes and behaviors are constantly in flux. Marketing is a never-ending job to just keep up with your customers.

But we need to do more than just “keep up,” we actually need to understand them!

So in this series on dissecting the difference between a product and a brand, we are going to double the work when it comes to targeting. We are going to look at targeting times two. We are going to look at targeting from a product perspective, and then from a brand perspective. Because in this day of interactive, social marketing, you have to do both jobs to really understand and engage with your target market.

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Should a Startup Ever Splurge on Logo Design?

How much should you spend on a logo?

I recently asked a friend that owns a branding agency this very question, just to gauge a reaction, and his response was, “how much does it cost to build a house?” Clearly there’s a bit of “wise guy” in such a retort, but the reality is he’s correct. A logo can cost as little as $5 or upwards of half a million dollars through a top-of-the-line, full-blown branding and marketing agency.

So where should you and your logo pursuits fall in this enormous span of financial resources?

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How to Promote Your Local Business Online: 40 Experts Share Their Tips

Do you have a local business that’s not making the money it deserves yet? Would you like to gain more clients and tap into the online space that so many other local businesses have benefited from?

Do you need to expand your brand online and learn the right way to blog and have a social media presence?

This blog post gives you expert advice on how to do such and more. We’ve collected the answers of 40 experts, all responding to this key question:

What three pieces of advice would you give to a local business looking to get more clients online?

Enjoy the read and please spread the word about it.

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